The Character of Iago in Shakespeares Othello Essay -- Othello essays

The Character of Iago in Othello   â â â â No one has ever neglected to value the gifted workmanship with which Shakespeare has characterized the characters of his plays; extraordinary and little indistinguishable, their peculiarity, their pride, their wretchedness, and their respectability are caught and displayed.â specifically the portrayal of specific characters in Othello have been all around acclaimed.â Identified by numerous researchers as one of Shakespeare incredible disasters, alongside Hamlet, Macbeth, and King Lear, Othello follows a customary deplorable example, following the focal character's tumble from significance and uniting characteristics of honorability with decisions that lead to inescapable misery. Othello is likewise one of Shakespeare's most genuinely convincing plays. The drive, with which the staggering arrangement of occasions unravel, makes a winded feeling of tangled bedlam that hypnotizes watchers nearly as much as it pushes the characters.â throughout Othello, we are prese nted to an emotional origination of Iago.â The malice contained inside Othello is in no way, shape or form paranormal or legendary, yet is spoken to by the character Iago and his ravenous want for retribution and steady deception.â Iago is traitorous, insightful, and egotistical.â He utilizes these characteristics to further his potential benefit by gradually arranging his own success while watching the destruction of others.â Although Iago is an ideal case of malicious, a repulsive scalawag making a disguised beastlike rage, he is in reality a human wrapped with energy experiencing a contorted picture of himself as well as other people.  Fiendish has no place else been depicted with so much authority as in the character of Iago.â â â Iago is youthful, beguiling and a blackguard from the beginning. He is sharp and ready to manipulat... ...ealed Through Dialog. Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Republish from Literature. N. p.: Random House, 1986.  Gardner, Helen. Othello: A Tragedy of Beauty and Fortune. Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Republish from The Noble Moor. British Academy Lectures, no. 9, 1955.  Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.  Wright, Louis B. also, Virginia A. LaMar. The Engaging Qualities of Othello. Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reproduce from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957. Â

5 Minute Activities for Elementary School Teachers

5 Minute Activities for Elementary School Teachers Each primary teacher fears that pointâ of the day when they don’t have sufficient opportunity to begin another exercise, yet, they have a couple of additional minutes to save before the ringer rings. This â€Å"wait time† or â€Å"lull† is the ideal open door for a snappy activityâ for the class. And,â what’s incredible about this sort ofâ time-filler action is that it requires little toâ no planning and the understudies will in general consider them â€Å"play† time. Look at these ideas:â Secret Box This brief filler is a breathtaking path for understudies to build up their reasoning procedures. Furtively place a thing into a secured shoe box and request that the understudies make sense of what is inside without opening it. Permit them to utilize the entirety of their faculties to discover what is in the crate: contact it, smell it, shake it. Propose to them to ask â€Å"yes† or â€Å"no† inquiries, for example, â€Å"Can I eat it?† or â€Å"Is it greater than a baseball?† Once they make sense of what the thing is, open the case and let them see it. Clingy Notesâ This speedy time filler assists understudies with building their jargon and spelling aptitudes. Compose compound words ahead of time on clingy notes, separating every 50% of the word into two notes. For instance, compose â€Å"base† on one note and â€Å"ball† on the other. At that point, place one clingy note on each student’s work area. At that point understudies can circumvent the study hall and discover the companion who possesses the note thatâ makes the compound word. Pass the Ballâ An incredible method to strengthen familiarity is to have the understudies sit on their work areas and pass a ball while saying anything, from rhyming words to naming the capitals of the United States. This is a pleasant time filler where understudies will appreciate playing while at the same time fortifying significant learning ideas. The demonstration of passing a ball connects with understudies and keeps their consideration, and supports request inside the study hall by constraining who is talking and when. Should understudies turn crazy, utilize this as aâ teachable momentâ and audit being aware of each other.â Line Up This is an incredible brief movement to take as much time as is needed arranging the understudies for lunch or an exceptional occasion. Have the entirety of the understudies stay in their seats and every understudy stands when they ponder them. A model is, â€Å"This individual wears glasses.† So the entirety of the understudies whoâ wear glasses would hold up. At that point you state, â€Å"This individual wears glasses and has earthy colored hair.† Then whoever has glasses and earthy colored hair would stay standing and afterward line up. At that point you proceed onward to another depiction, etc. You can alter this action to most recent two minutes or even 15 minutes. Line up is a brisk action for youngsters to fortify their listening aptitudes and comparatives. Hot Seatâ This game is like Twenty Questions. Arbitrarily select an understudy to come up to the front board and have them remain with their back confronting the white board. At that point pick another understudy to come up and compose a word on the board behind them. Breaking point the word that is kept in touch with a site word, jargon word, spelling word or anything that you are instructing. The objective of the game is for the understudy to ask his/her cohorts inquiries so as to figure the word composed on the board.â Senseless Storyâ Challenge understudies to alternate creation up a story. Have them sit around, and individually add a sentence to the story. For instance, the principal understudy would state, â€Å"Once upon a period there was a young lady that went to class, at that point she†¦Ã¢â‚¬  Then the following understudy would proceed with the story. Urge youngsters to keep focused and utilize proper words. This movement is the ideal open door for understudies to create and utilize their creative mind and innovativeness. This can likewise be transformed into a more drawn out task in which understudies work together on an advanced report. Clean Upâ Have a tidy up commencement. Set a stopwatch or alert and appoint every understudy a particular number of things to tidy up. Tell understudies, â€Å"Let’s beat the clock and perceive how quick we can tidy up the classroom.† Make sure that you set standards early, and each understudy sees precisely where every thing goes in the study hall. As an additional motivating force, pick one thing be the â€Å"trash of the day† and whoever gets that thing wins a little prize. Keep it Simple Think about the aptitudes you need your understudies to get a handle on and get ready exercises that associate with that, at that point utilize those five minutes to rehearse those abilities. More youthful youngsters can work on printing or shading and more seasoned kids can rehearse diary composing or do math drills. Whatever the idea is, get ready for it early and have it prepared for those ungainly in the middle of minutes. Searching for all the more fast thoughts? Attempt these survey exercises, cerebrum breaks, and instructor tried helps.

The Incredible Details Regarding Essay Topics for Fall of the House of Usher Most People Do Not Know About

<h1> The Incredible Details Regarding Essay Topics for Fall of the House of Usher Most People Do Not Know About </h1> <h2> The New Angle On Essay Topics for Fall of the House of Usher Just Released</h2> <p>The way Edgar Allan Poe uses the feelings of the storyteller to improve the depictions of the home specifically truly empowers the peruser to paint a photograph of the setting in their brain. The being a fan reveres this, normally. It's an ageless Gothic story that is incredibly interesting and fascinating completely through. Another focal topic identifying with this story is the embodiment of the people that live in the home. </p> <p>Madeline has a strange infection that isn't treatable. In the wake of entering the home and remaining with Roderick for two or three days, it will become obvious that the storyteller is getting an expanding number of trepidation to the house and its occupants. The storyteller finds within the home similarly as creepy as the outside. One night, he can't rest either. </p> <p>The painting contains an extensive, white underground passage that is loaded with unnatural light, despite the way that there's no recognizable light asset. As we utilize a lot of extraordinary substances in our regular daily existences it's obviously liable to be of significant worth to know something about them with the goal that we may utilize them all the more successfully. We could get three huge sacks of our preferred penny candy. Pick one specific fall evening at no worth and see yourself. </p> <p>The second is when the storyteller sees a crevice running down the focal point of the house itself. This idea is fortified when the 2 kin pass on together as, when the two of them do, the two parts of the home disintegrate and along these lines the reflection vanishes too. He utilizes two or three things to attempt to make you genuinely feel adversely about this spot. Every one of them break the fourth divider at a similar point or another, all things considered. </p> <p>Roderick Usher specifically has certain characteristics that are exceptionally charming and drive you to need to see progressively about him. Emotions that originate from the way that Poe composes. Roderick Usher's chateau is 1 case of this. </p> <p>The mind is an unpredictable thing. A single tick quick value quote The brain is an unpredictable thing. From the beginning of the two stories, the setting is very miserable. It gets progressively clear that the strict perspectives of the universe upheld by the significant religions were defective. </p> <h2>The Unusual Secret of Essay Topics for Fall of the House of Usher </h2> <p>There's, normally, a breaking point on the assortment of pages even our best authors can deliver with a squeezing cutoff time, however for the most part, we make sense of how to fulfill all the customers looking for pressing help. As you pay for schoolwork, we give those alternatives for nothing out of pocket. There are in any event several these unreliable administrations working today, and understudies should find the ideal paper composing administration for their own needs. In any case, begin ones programming with respect to college courses to be in a situation to UNCG as an outcome of SpartanLink. </p> <p>The most clear quality that makes you wish to become familiar with him, in any case, is his psychological state. This despite everything occurs in numerous zones of the country. Along these lines normal wages in the USA are diminished. </p> <h2> Whatever They Told You About Essay Topics for Fall of the House of Usher Is Dead Wrong...And Here's Why </h2> <p>As everyone knows, segregation in employing and advancements can be difficult to demonstrate. The storyteller settles on the choice to peruse to Roderick to have the option to spend the night away. Before the finish of the story, he seems to accept this too. He chooses to peruse to Roderick to spend the night. </p> <p>While neither appears to get evident substantial distortions, it's inquiry concerning what amount is inborn and what amount is remotely affected. In spite of the fact that the terms of death vary incredibly between the two stories, the piece of death is a predominant concen tration in the two pieces of writing. Once more, a touch of surrounding can give assistance. We all experience those types of minutes. </p> <p>Computers use calculations to fix gives that would have an individual very much a lot of time to build up an answer. Every one of these different assortments of expositions includes utilizing an alternate technique, structure and sort of substance, and it isn't hard to become overpowered by the subtleties, especially for the absolute first second. To compose a right exposition, one needs to sort out the accumulated data by isolating it into different subjects bringing about an obvious end result. These days individuals relocate due to a few reasons like strict and efficient, security and policy driven issues and a couple of others. </p>

Research Paper Suggestions For Your Students

<h1>Research Paper Suggestions For Your Students</h1><p>World history is considered as one of the most significant subjects that you can educate to your understudies. Numerous guardians likewise appreciate reading it for their kids since it is an investigation that can illuminate them into significant issues of our general public. Showing your understudies these subjects can likewise help them in planning for their future.</p><p></p><p>While getting ready for your understudies, it is pivotal that you cautiously take a gander at all of their qualities and shortcomings. You should likewise think about their inclinations and propensities. They have various feelings from one another, so you should choose subjects that will let them associate with each other. This will permit them to shape differing sentiments on significant topics.</p><p></p><p>The most significant thing you ought to do before doling out your understudies' exploration papers is to make a prospectus. It is significant that you make a prospectus that is proper for the age gathering. Guarantee that you allocate understudies what they have to do. There is no compelling reason to dole out them a similar point twice or significantly more than once.</p><p></p><p>You can dole out understudies their exploration papers as indicated by the educational plan council. Along these lines, you will have the capacity to control them. You ought to assess the substance of their papers as per their level. Stimulate their interest and enthusiasm for the subject matter.</p><p></p><p>The course readings ought to be utilized as the base of your social examinations material. Understudies must be urged to peruse and investigate more. The encouraging materials ought to be founded on current points that are educated in schools and universities. The entirety of this data ought to be introduced in a fun manner.</p ><p></p><p>It is a smart thought to accentuate the significance of the theme. Giving satisfactory notes is extremely basic to manage the understudies in finishing their exploration papers. It is significant that all notes be written in a legitimate way. Instructors ought to guarantee that they focus on the way to express words in their exploration papers. This will likewise help them in comprehension it.</p><p></p><p>If you are intending to dole out your understudy's examination papers, at that point you should choose where you need to introduce it. This will help you in figuring out what position it will be in.</p>

Literary Analysis Essay Samples Gastby Secrets That No One Else Knows About

<h1> Literary Analysis Essay Samples Gastby Secrets That No One Else Knows About</h1> <h2> The Tried and True Method for Literary Analysis Essay Samples Gastby in Step by Step Detail </h2> <p>This area will permit you to discover the motivation behind why this sythesis is such an important piece of American writing and the way it's interesting among different books of that second. Eventually, the explanatory instrument of tone has a significant impact inside this paper. For instance, the ring is an indication of malevolence power. You ought to look at each piece independently to watch the way that it frames the master plan. </p> <p>The story would similarly be altogether different on the off chance that it was told as an outsider looking in perspective. Tom, on the other side, is an astounding gracefully of affection and cash that could give her all the extravagances she needs. Also, when you have the entirety of the subtleties, plot them in accordance with the bits of an exposition. Ismene attempted to offer bogus information trying to excuse her sister. </p> <p>Furthermore, you should survey logos, sentiment, and ethos along with sensible paradoxes. Among different reactions of the story is there are an assortment of thoughts that accompany the American Dream. In any case, the typical Fitzgerald's characters find their point can't be accomplished because of the degenerate idea of the American dream. You can comprehend particular scenes and character practices. </p> <h2>The Basic Facts of Literary Analysis Essay Samples Gastby </h2> <p>Some assignments will request that you complete examination and use outside master investigation to back up your thoughts. The rubric produced inside this exercise specifies the general structure for rubrics and should be balanced relying upon what your desires are. Meets desires yet doesn't go past them. Inadequate advancement for those requirements of the task. </p> <p>Voice and word usage could be fundamentally conflicting with crowd desires or the necessities of the task. Shows right sentence development for the huge part, despite the fact that a few sentences could be clumsy or muddled. </p> <p>If you might want to figure out how to permit it to be acceptable, follow our tips. Sorting out your work in the correct configuration is a noteworthy advance in your creative cycle. Subsequently, this exercise will travel through all of those classifications to exhibit how to indicate a rubric. Looking at the changed components used in a book lets you comprehend writing extensively. </p> <h2> Literary Analysis Essay Samples Gastby Ideas </h2> <p>The Introduction The happening to the abstract examination article diagram will set up the whole exposition. Like different articles, new ideas can't be shrouded in the end. An artistic investigation exposition is a sort of paper which contains a pugnacious examination of a touch of writing. At the point when you see how to form a noteworthy abstract investigation paper, you can communicate your thoughts and make an examination of any piece of writing which you've perused. </p> <p>Now you arranged to start composing your investigation. You have not simply to create an exposition but to peruse a unique scholarly piece more than once, investigate it, research, make notes, etc. Presently you have the inquiry and you've accumulated the urgent proof, utilize the following framework for scholarly examination to form the ideal exposition. For more direction on how best to make an artistic examination exposition, don't stop for a second to get in contact with us for private assistance.</p> <p>It's the center of your scholarly exposition, and the entire paper will be spent endeavoring to exhibit this case. Each brilliant exposition closes with a phenomenal end. Since you may see, introducing an appropriate paper is both troublesome and time-taking. There are various types of articles that I would expect a large portion of you are now acquainted with. </p> <p>The acquaintance needs with be pointed toward getting the peruser's creative mind. It may be important to peruse the story a couple of times, which is the explanation it is much better to get a lot of time accessible. There are a couple different ways. The creator talks right to the sentiment of sight to explain his thought. </p> <p>It offers a comprehensive handle of the center of subject to take in more information from it. This area will be used to determine how much work understudies accomplished for the exposition along with how well the work was finished. Our gifted composing group will gracefully the subjective and unique paper in time. Rubrics can be somewhat unique and some of the time, an understudy won't have openness to the rubric graph that relates to their assignment explicitly. </p>

One Easy Tip About College Essay I Am My Own Art Exposed

<h1> One Easy Tip About College Essay I Am My Own Art Exposed</h1> <p>If there's a solitary thing you can do its marvelous instructional exercises! There are heaps of completely free model articles that you think that its conceivable to download directly from the web. It's progressively reasonable to know the need and the most ideal approach to support my customer. Allows first point out precisely what this draft has settling on it.</p> <p>Based on my examination, there are not a lot of reason that why we should recognize the source. For example, you may have a decent arrangement of involvement in equestrian games that you can depict in superb detail. Nor is an extraordinary thing, since they're looking for people that are available to getting new data from educators and not just choosing they know everything as of now. The arranging issues can evaporate when you locate a decent help for that on the web. </p> <p>The article is the place to allow the confirmations office of your expected school get the chance to comprehend your character, character, and the gifts and procedures that aren't on your transcript. In the event that you have any inquiries with respect to scholastic composition, doing research, you could generally get in touch with us and arrive at your points. Too mind boggling articulations are slanted to be confounding. Now and again, in any event, when you're expounding on an intriguin g, significant subject, it's as yet conceivable to seem juvenile or unready for school life by virtue of the way wherein you present that theme the manner in which you genuinely compose your individual explanation. </p> <p>Many school candidates cause the mistake of endeavoring to remember every one of their achievements and exercises for their application expositions. The postulation proclamation should be simple and easy to expound on. It is important not on the off chance that you start with the fundamental bit of a paper or the early on passages. All things considered, it's just a paper you should wrap up by a specific cutoff time. </p> <h2>The Do's and Don'ts of College Essay I Am My Own Art </h2> <p>The perfect author is the individual who confesses to being in a need of help. There are various understandings seeing what is viewed as a gem. My entire world was formed to a great extent because of the scope of individuals I met. There's specialty happening everywhere throughout the region, the entirety existing apart from everything else, says one specific understudy. </p> <h2> The Honest to Goodness Truth on College Essay I Am My Own Art</h2> < p>Unfortunately, bumbling in the TMI zone of paper subjects is more pervasive than you accept. Use your exposition to demonstrate that you're keen and experienced, your character has profundity. Huge amounts of expositions are doctored or composed by others, she clarified. The exposition that is loaded with awful plays on words or crude jokes will frequently end up in the dismissal heap. </p> <p>DAIS is among the strategy that like the previous scrutinize technique which I learnt in History of Art. When you've taken in the perfect methodologies and see how to lump the methodology into a few phases, you will work quicker. Both technique a be used in any others subject and can utilize it so as to address the issue in future. In last advance, is to change the shading by utilizing shading revision. </p> <p>An real expert has a few stunts to create the act of difficult work less upsetting. On the other side, plan believing is subject to our customers advantage and necessity. In rundown, DAIS and configuration believing is really identified with each other. </p> <p>Scholarships are free cash that don't should be taken care of, and have the present of eminence. That is the motivation behind why I decided to go to school. Schools care about the amounts of acknowledgments profoundly, so it can assist with understanding you're a slam dunk. </p> <p>Essays which don't show these characteristics are normally encountering musical inability. I am mindful that introduction may have given the impression this school paper will be tied in with withstanding catastrophes, yet the reality remains it isn't about that by any means. I need the world to realize that I'm difficult. Some bothersome themes show confirmations officials which you don't have a prevalent consciousness of judgment or development, which is an issue as they are building a classification of undergrads who have so as to manage autonomous life on campus.</p> <h2> The Meaning of College Essay I Am My Own Art</h2> <p>Our authors aren't a special case. Stand up is the main way to understand what we truly need and what we truly require. Many individuals contend over the answer for this inquiry. It's simpler for me to comprehend what a man is experiencing from their feelings. </p> <p>You're more than just a number. Since you may env ision, craftsmanship is obligated for a ton of the grounds' social action. Liu3 years back Prismacolor will be the best markers you'll find. Meeting new people should be top of your rundown when you start college in case you're fortunate the absolute first day my absolute first day at uni was unusual, which isn't extraordinary. </p> <h2>The College Essay I Am My Own Art Game </h2> <p>If you wish to paint the hand crafted paper, proficient looking is the chance to do it. Custom can punch through the front and back of the sack without a moment's delay so the gaps are even with each other. Natively constructed packs are less troublesome than I suspected. Examine the directions underneath to see how to custom your own. </p>

Implications in Supermarkets Example For Free - Free Essay Example

Introduction In hypercompetitive industries (DAveni 2010) such as characterised by the present UK supermarket retail sector where competitive rules are changing fast with disruptive business models from new entrants like Aldi and Lidl (Savage 2014) continuing to pressure the market share of hitherto brand leaders like Tesco and Asda; brand differentiation can be an effective tool to counter the effects of resulting downward pressure on prices and profits (Kumar 2006; Matzler et al 2009). Understanding the expectations of the customer with respect to the brand is an important factor in the innovative process. This paper will analyse the dynamics that define customer based brand equity. The strategic elements involved in creating brand equity along with its inter-relationship with competitive advantage will be discussed. The implications and relevance of strong branding and customer based brand equity will be reviewed pertaining to the present UK supermarket business environment. A firms competitive advantage and the extent to which it differentiates its presence in the marketplace depend on how well it consistently fulfils the expectations of its targeted customers. It is emphasised that in achieving this consistently through a combination of visible and invisible processes, it is able to intuitively develop a distinct identity within its sector, an imprint or branding on its products or services (Kapferer 2008). The Meaning of Branding The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or a combination of them that is designed to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Within industry however, it is common to define branding as injecting products and services with distinct attributes representing an organisation, creating specific awareness and identity in the marketplace (Keller 2002). Hence it can be concluded that specific advantages, attributes, ideals and benefits are associated with a brand other than its name and labelling that allow the product to stand out and be distinguished when compared to a competitor (Kapferer 2008). In other words, branding comes from within, transcending superficial identifications. Numerous studies have shown that the strength of a brand, nurtured through accumulation of innovations over time to exert influence on the perceptions of customers, their level of satis faction and expectations also result in economic advantages (Aaker 1996; Keller 2002). The financial value as a result of these economic advantages is referred to as brand equity. Brand Equity It can be inferred that an effective and strong brand will be reflected in a sustainable, loyal customer base whose collection of tangible and intangible experiences with the brand determines how the brand performs in the future (Aaker 1996; Keller 2002). According to Kapferer (2008), performance of the brand and its equity is reflected at three major levels: Assets which encompass signs, imagery, name, identity and reputations. Strength, consisting of its market share and position, degree of loyalty, growth rate and pricing advantage. Value, reflecting financial advantages including marketing costs. Aaker (1996) contends that the advantages (or disadvantages) provided by a brand to its firm is embodied in five main categories: Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Proprietary Assets Aaker (1996) developed a brand equity model which is based on the above assets explaining how the various categories interplay to add (or remove) value to a firm and seeks to connect this to future performance of the brand. A schematic view of the model is shown below: Figure 1: Illustration of Aakers Brand Equity Model Source: Aaker 1996, P.9 In considering brand equity mainly from the consumer behaviour viewpoint, Keller (2002) defines customer based brand equity as consisting of the differential effect that the knowledge of and familiarity with a brand has on the behaviour of consumers to the marketing of the brand. The customer based brand equity (CBBE) model developed by Keller (2002) with respect to this definition will be examined in closer detail in the following section. Customer Based Brand Equity Within this model, a brand is considered to have positive customer based brand equity when consumer reaction to the marketing of a product is more favourable when that specific brand is mentioned as opposed to an unnamed or generic version of the product. To achieve this, the consumer has to be knowledgeable about the brand showing a high degree of awareness and familiarity along with corresponding strong and unique brand associations in memory (Keller 2002). To build a strong brand, Keller argues the importance of a number of sequential activities over time involving the development of a brand identity, defining brand meaning in the mind of consumers, repeatedly and consistently generating correct brand responses and ensuring a strong relationship with customers resulting in long term bonding and brand loyalty. These four stages according to Kellers (2001) CBBE model is based on a brand establishing six core values forming the basis of a brand resonance pyramid or a customer based brand equity pyramid. The six core values consist of brand salience, brand performance, brand imagery, consumer judgements, consumer feelings and consumer brand resonance. The six core values along with the elements of the four stages and four questions customers ask of brands as shown in figure 2 will be examined in greater detail. Figure 2: Customer Based Brand Equity Pyramid Source: Keller 2001, p.7 Brand Salience is connected to the awareness of the brand and how well it stands out in its category. This is the cornerstone for building brand equity. It addresses the basic customer question of Who are you?, the first step in engaging with the product. Breadth and depth of awareness influence how clearly the brand distinguishes itself within its category and that it will be one of the considered options for purchase and usage in terms of consumption. In situations where customers have little information about a product category or do not have much purchase interest, salience becomes the major criteria for the choice made (Keller 2001). Brand performance is an essential component of brand meaning since the features of the product itself are at the centre of creating brand equity. It is the performance of the product that the consumer directly experiences. Brand loyalty and resonance requires that the product meets with or preferably exceeds expectations. Key attributes of performance include reliability, serviceability, durability, price, style and design (Keller 2001). Crucial to brand performance is the level of service effectiveness, empathy and efficiency associated with the product. This defines how well customer services associated with the brand satisfies the customer including the speed and manner in which it is delivered in addition to care and consideration for the customer. Brand imagery represents an intangible component of brand meaning where the psychological perceptions of how the product meets customers needs in the minds of the consumer are considered. It is reflected in four major categories (Keller 2001): User profiles which connotes demographic groups or types of persons who would use the brand. In some cases this may be actual users or aspirational users. Furthermore, it may be thought that the brand is favoured by a large group of people and thus popular. Purchase and Usage situation including channels of distributions such as department stores, exclusive stores, context of use, location or where the brand is used and time of use, for example valentine day. Personality and values traits similar to that of people. This could be sincerity, cheerfulness, ruggedness, excitement or sophistication to name a few. History, heritage and experiences are also part of the abstract imagery associated with a brand. It could be that the brand is associated with family events, certain occasions in history or personal experiences. Brand judgments represent how the brand is evaluated by an individual with regard to their personal opinion and thus responses to the brand. Four considerations are important towards building a strong brand from the judgment stand point: Brand quality which represents the brands value and level of satisfaction. Brand credibility defining the extent to which the brand as a whole is liked and trusted by the customer as well as the degree to which the brand is seen as capable, innovative or a leader. Brand consideration explains the relevance of a brand to the customer. Brand superiority is a reflection of how unique the customer finds the brand in comparison to others. This is where brand differentiation and advantages is evaluated. Superiority is considered crucial in building loyalty and intense relationships. Consumer feelings describe the emotions evoked by the brand or its associated marketing activities. This is a strong component of customer responses to the brand and can be positive, negative, intense, mild or enduring. Six types important in brand building are warmth, fun, excitement, security, social approval and self-respect. Consumer brand resonance is the final step in the model and dwells on how well the relationship between the brand and the consumer works. The level of relationship intensity and understanding between consumer and brand is important in building strong loyalty and the activities associated with this such as pride in brand, associated clubs, frequent and repeat purchases, events, and seeking out information about brand. Four dimensions that have been identified in brand resonance are behavioural loyalty, attitudinal attachment, sense of community and active engagement. Relationship between CBBE and the UK supermarket business environment The UK supermarket marketplace consists of four major players, known as the big four; Tesco, Asda, Sainsbury and Morrisons (Dahlen et al 2010; Savage 2014). Other notable participants within the sector include Co-op, Waitrose, Aldi, Lidl and Iceland. Within the sector, different positioning strategies are employed to gain market share. Tesco is positioned based on convenience and affordability while Asda and Morrisons focus on these attributes but at lower prices in comparison (TNS Global 2012). Sainsbury and Aldi were identified as serving two different groups in the marketplace where Aldi focuses on price-positioning, Sainsbury focuses on quality positioning (Dahlen et al 2010). Waitrose is positioned more upmarket than Sainsbury while Lidl competes with Aldi within the downmarket sector. Aldi and Lidl, recognised for their strong price-positioned brands are increasingly taking market share from the big four with the market leader, Tesco suffering the most (Savage 2014). The s upermarket sector faces a state of change and reorganisation as the affected firms look for solutions to eroding market share. However, it appears that brands such as Waitrose and Asda have fared reasonably well so far as shown in figure 3. Figure 3: Supermarket Sales Growth 2013/2014 (%) Source: Savage, 2014 This brief seeks to examine what factors influence customer loyalty and the intensity of brand relationship and how this may have played in the ability of different supermarkets to hold on to market share in the advent of intense competition. Research carried out by TNS Global in 2012 found that Waitrose was identified as being able to gain market share if it was to reduce prices while Tesco, Asda and Morrisons, though viewed favourably by most of the respondents were associated with feelings of ambivalence by consumers (TNS Global 2012). While the effects of loss aversion are in play here where customers see the opportunity to acquire otherwise high quality pro ducts at low prices (Hardie et al 1993; Putler D.S. 1992) it can also be argued, based on our knowledge of CBBE that Waitrose is able to draw on its brand equity to defend its market share. One of the ways a firm can draw on its brand equity to counter low price competition is in the creation of a middle brand drawing market share from the low cost rival (Jara and Cliquet 2008; Heath and Chatterjee 1995). Tesco, Sainsbury and Morrisons are the hardest hit firms based on figure 3. This could be explained in part by the fact that while Sainsbury seeks to position as an upmarket quality brand, there are elements of sameness between the three brands. Also in play is the dynamic that the three supermarkets are positioned in the middle of the market where the market share added to the downmarket sector is most likely to come from (Jara and Cliquet 2008; Heath and Chatterjee 1995). In the case of Asda, it has developed some recognition over time as a low priced option despite being simi lar in positioning to the other three. It would appear that this perception provides it a buffer to some extent from competitive attacks based on low-price positioning (Bronnenberg and Wathieu 1996; Kumar 2006) Conclusion In this study, it was sought to understand the various elements of customer based brand equity and to analyse how the concept relates to ongoing market share changes and reorganisation in the UK supermarket environment. 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